Use Charm Pricing
Prices like $49.99 are usually more attractive than round numbers. This simple approach, widely used by D2C brand models, can greatly improve purchasing decisions.
Make emergencies happen
Limited time offers, flash sales and special collections encourage customers to act quickly. Indian D2C fashion brands effectively capitalize on urgency through social media campaigns and email marketing.
Get honest
Reward returning customers with discounts, new early collections, or VIP programs. Loyal customers are the backbone of growing apparel D2C brands, ensuring consistent revenue and good word of mouth marketing.
A final thought
Pricing in the D2C space is an art and a science. By analyzing costs, understanding your audience, and implementing techniques such as transparency and psychological pricing, you can create a pricing strategy that aligns with customers and drives success long-standing.